Joost is a proven expert in the areas of brand, customer or consumer, and community, these from the perspective of each. He is a dynamic leader with more than 20 years of professional experience in multinational environments, from large corporates to medium-sized companies or start-ups. More than 15 years in leadership positions in Loyalty and Customer Insights, Strategy and Business Development, Marketing and Customer Communication, Product Management, Sales and IT in Germany and Switzerland.
In the professional career, he has advised well-known companies in the automotive, retail, consumer good, financial, telecommunication and tourism industry as well as non-profit associations and start-ups.
Advisor Experience
11/2021 to present
FRWRD Consulting, Munich, Germany
Senior Advisor
01/2024 to present
TestSolutions GmbH, Munich, Germany
Senior Advisor
07/2022 to present
charlie loves berries (clb) • Digital Soundingboard as a Service, Munich, Germany
Expert Advisor
11/2021 to present
UNEX: Management Consulting GmbH & Co. KG, Munich, Germany
Senior Advisor | Partner
Working Experiences
08/2024 to present
ADAC SE, Munich, Germany
Managing Director Loyalty & Customer Engagement
05/2023 to 07/2024
Deutsche Telekom AG, Bonn, Germany
Vice President, Head of Customer Interaction
05/2021 to 10/2021
Avantgarde Gesellschaft für Kommunikation mbH, Munich, Germany
Member of the Management Board, Head of Business Design
01/2020 to 04/2021
Oscar Bravo GmbH | A Lufthansa Group Company, Munich, Germany
Managing Director (Spokesperson)
10/2016 to 04/2021
Deutsche Lufthansa AG, Frankfurt/Main, Germany
Head of Loyalty & Customer Insights and Head of Customer Centricity Initiative
12/2014 to 09/2016
Miles & More GmbH, Frankfurt/Main, Germany
02/2016 to 09/2016
Head of International Markets
12/2014 to 02/2016
Associate Director Strategic Projects
01/2009 to 06/2015
Swiss International Air Lines AG, Zurich, Switzerland
05/2011 to 06/2015
Head of Frequent Flyer Management
01/2009 to 04/2011
Manager Ground Product Development
06/2003 to 12/2008
Lufthansa Systems AG, Kelsterbach, Germany
Various Management Positions